Of course, this is a very involved strategy if youre manufacturing the products yourself, and its more common among brands that have already built a name for themselves in their industry. He was approached by EA Sports to give a positive review of their Star Wars Battlefront game. By offering the influencers you work with a discount code to use for potential buyers you do two things. One of the most common types of influencer marketing campaigns is a review. Engaging with the influencers post itself by: Engaging with the brand outside of the post by: Liking or following the brand on their social media channels, Going to the brands website and signing up via form or email list, Submitting photos, stories, or other types of entries to be judged by the brand. Hopefully, you will be able to find one that works for you! However, with over half a billion users, LinkedIn is number Meet Liza Koshy Liza Koshy is a 23-year-old YouTuber and Actress from Houston, Texas with a large following on social media. Its best to allow the influencer to remain as genuinely themselves as possible while promoting your product. This example is from Benjamin Burnley, the frontman of the popular band Breaking Benjamin. In the following post, you can see Kendall Jenner wearing Denim: A post shared by Kendall (@kendalljenner). The different types of influencer marketing campaigns Product placement. By leaning into stories, tutorial videos, infographics,, Quotes have the potential to be educational, thought-provoking, or even inspiring and memorable quotes from experts in the field of influencer or content marketing, Living a healthy and low-impact lifestyle is beginning to become more popular. Social media takeovers can also grow leads and conversions. One of the simplest ways to utilize influencer marketing is through the use of a branded or themed hashtag. Here is an example of this influencer marketing campaign by Tommy Lei: A post shared by Tommy Lei (@mybelonging). Naturally, when someone gives. The benefits include increased traffic to your brands site, leads and conversions. Macro influencers with 100k1m followers4. The event can be anything from a concert to a festival, party or fashion show. Are you ready to boost your brand with a strategic influencer marketing campaign? Choose the one that is right for your brand. Host Brand Experience Events12. These types of influencer marketing campaigns typically begin with the company sending a detailed campaign brief to the influencer. #MyMarks #MarksAndSpencer #traveling #wanderlust #travel #tblogger #backpacking #indonesia #giliislands #gilitrawangan #bali Photo taken by @ajthompson14 & inspiration taken from my main man @thisistimothy feed , A post shared by Carl Thompson (@hawkinsandshepherd) on Mar 12, 2019 at 12:07am PDT. Start a business and design the life you want all in one place. You can own a small business or a large brand with huge marketing budgets. You need to provide the influencer with the guidelines, expectations, and theme of the content you want. Event activations are a type of influencer marketing campaign in which brands partner with celebrities or social media personalities to create and promote events. Guest . By using our website, you agree to our privacy policy. Top 6 Types of Influencer Marketing Campaigns: When the influencers promote, sell or talk about your product, they engage more prospective customers. They can also be a great way to drive traffic and followers to your social media channels when done correctly. Find and shortlist influencers. Depending on the influencers channel(s) youve agreed on, the final product is usually a photo, video, or blog post featuring your offering. So, if you do plan to run events consider inviting influencers along to boost numbers and share the event to increase coverage on social channels. Pre-release campaigns work well for brands who want to drum up excitement about a product or launch before it happens. Well also look at some real-life examples from brands that do it right. Typically, brands offer a free product or service for the influencer to give away to their followers. Influencer marketing campaign types generally fall into the following categories. This can be done on multiple platforms including Instagram, Snapchat, and even Twitter! Even established brands can benefit from the buzz generated by a contest, as such social media posts are more likely to garner shares and follows and get in front of the eyes of more users. Sponsored Content 2. It focuses on engaging the audience rather than persuading them to buy something and therefore drives fewer sales than the other types of influencer marketing campaigns. Here are a few different types of influencer marketing campaigns that you can use. They can be used to increase sales, get more website visitors, or even create new customers. The target market consists of members of the bloggers audience that your industry is relevant to. One of the most common influencer marketing examples of reviews involves. This category would cover less popular celebrities as well as most top content creators. Mediakix conducted a study on influencer marketing and collected some interesting figures. Gifts. Traditional advertising methods such as TV, radio commercials, print ads, and billboards are no longer as effective as they used to be. Think about it. Below, were diving deeper into five different types of influencer marketing campaigns lets take a look! Nano influencer work best for: small startups still looking to test the water with influencer marketing or brands with little to no budget. These influencer marketing campaigns can be a win-win-win for your brand, your influencers, and their fans. For example, if youre a travel agency, you might sponsor an influencer to go on holiday. On the one hand, its positive: it means positive changes for end-users. Sponsored Content 2. Contact us today to get started! 2. This article was written by PJ Leimgruber & Lauren Martin. The premise of these videos is that the influencer has never . Heres What I Learned. Terms and Conditions here: https://bit.ly/2PNwgYl, A post shared by DAVID DOBRIK (@daviddobrik) on Dec 21, 2019 at 1:44pm PST. . If youve ever seen an unboxing video on YouTube, this may have been the driving force. Event activations can be successful if the event is well-planned and the influencers involved are credible and engaged with their audiences. Definition: Brands send out . Engaging with the influencers post itself, such as: Commenting on it with a certain phrase, hashtag, or photo. Zero Gravity Marketing can make it happen! Tiary #Mother's Day Campaign Campaign's result: 4. Heres an example from Carl Thompson, founder of his own clothing brand, Hawkins and Shepherd, where he partnered with Marks and Spencer. DivvyHQ is a software program in this space, which helps schedule content and measure its success. Among all types of influencer marketing, themed campaigns are on the rise. This influencer created an unboxing video on her Instagram Stories after Les Georgettes By Altesse gifted her new jewellery. Creating brand ambassadors is a great way to merge multiple of the influencer campaign types listed above. Their well-planned and executed online marketing strategy through social media grew the company from a $15k start-up to a revenue of $220 million. . Exclusions apply. Share of influencer marketing campaigns Indonesia 2022, by type. It typically plays out with brands reaching out to influencers to ask if theyre willing to promote one of their products or services or vice versa some influencers do outreach too! The biggest downfall of this influencer marketing example is that youll typically have to give the influencer your password. Pre-release campaigns9. . With new ASA rules for brands and influencers, authorities are cracking down on dishonest advertising in the wake of the new world of influencer marketing. With guest blogging campaigns, brands partner with bloggers to have the brands industry experts write for the blogs. Hence Im over the moon to share these moist #vegan seasonal apple breakfast muffins in collaboration with @deemuesli today. Shoutout campaigns are fairly easy to do and often used by smaller brands who cant afford to pay for a dedicated piece of content on social media. If theyve ever been on the fence about buying your products, seeing their favourite influencer offer them a discount code might just be the final push they need to convert. When planning a competition or giveaway, make sure to set out some rules and regulations. This is often seen in the beauty and fashion industries, where influencers create their own line of clothing, accessories, or beauty products under the brand. Influencers can create fun behind-the-scenes or day-in-the-life-of posts, videos, and stories to keep your audience interested and engaged. Pre-release campaigns can be an effective way to reach a target audience that may be difficult to reach through traditional marketing channels. Typically, these marketing campaign ideas involve multiple brands working together to create content around a common interest to engage with consumers. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy. teamed up with a popular ticketing app, SeatGeek to give away a new Tesla. video on YouTube, this may have been the driving force. With affiliate campaigns, brands partner with influencers to promote products on social media and give influencers commission for each product sold. The benefits for the brand include exposure to a new audience and humanization of the brand through the influencer. There are a great number of brand ambassadors, and finding the right one for your business is very important yet hard and time-consuming. This can be a fun way for your audience to see an influencer interacting with your product in real-time. If youve ever seen an . Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. Like how plant-based food blogger Kimberly Espinel partnered with muesli brand Dee Muesli to come up with original recipes using their product. Each one of them come with their own pros and cons that you must evaluate carefully when putting together your influencer marketing strategy. Not only will they charge different amounts to work with you but theyll run their businesses in different ways too. These types of videos are also common in the tech industry. (Two-for-one special: its a brand ambassador hosting a giveaway!). Within a product placement campaign the influencer may or may not write something specific about the brand but they will more often than not tag the product so that those who are interested can check out the brand for themselves. For obvious reasons, youll need to make sure theres a high level of trust. In this article, we will explore the 8 types of digital marketing that are used by businesses today. Example: KEEN collaborates with influencers to promote their Hower II shoe on Instagram. Now that you have some ideas, its time to determine which would work best for your business. A post shared by paint talk (@paint_talk). These campaigns can be used to generate awareness for a brand or product or to drive sales. The downside of this type of influencer marketing campaign is that you have to share your password with the influencer, so a high level of trust is needed. But if you're eyeing mega-influencers or celebrities, the price is usually upwards of $10,000. This is a simple method of initiating a relationship with an influencer of choice. If you've seen any 'unboxing' videos, this may have been the driving force. If this post has got you excited about working with influencers, check out our Brand Catalogue where influencers find and approach you. The truth is, influencer marketing does work. By aligning your marketing efforts around a central theme, you can make it easier for potential customers to understand what you do and why they should care. Sponsored content is one of the most popular types of influencer marketing campaigns. Theyre exactly what they sound like. In his YouTube video, Jacques Slade unboxes and reviews a media kit sent to him by Jordan Brand. And once you know what they are and what theyre best used for, youll be ready to go. Our biggest tip: Go with micro-influencers. These individuals have already earned a devoted group of fans, which offers you the opportunity to get your brand in front of an eager audience and drive more sales. Brands partner with influencers to create content that mentions the companies products and often shows influencers using them or talking about them. For example, if you own a supplement brand, you might work with an influencer on their moving house tour video. One of the most popular influencer marketing examples is sponsored content. Unboxing campaigns are also a great way for you to go above and beyond to position your brand leagues ahead of your competitors. Sponsored posts. These influencers often found success from YouTube or reality TV. Check out this video to see how to create a marketplace ad: Reviews are one of the most effective types of marketing campaigns. However, it can be a more effective way to reach potential customers. Seamlessly search, manage, and track Influencer marketing is a form of online marketing when you work with individuals, known as social media influencers, to help you promote your brand and increase brand awareness and credibility. Our experienced team offers dedicated support and insight into all types of digital marketing strategies. A takeover is when an influencer takes over your brands social media accounts for a period of time in order to promote your product or service and drive engagement. The influencer appears at the event and promotes it on social media in advance, as well as during and after it. The first, most obvious type of influencer campaign is having influencers share content related to your brand on their channels. In this example, David Dobrik teamed up with a popular ticketing app, SeatGeek to give away a new Tesla. Host Giveaways, Contests, Sweepstakes, and Event Activations. Buy this muesli so you can make these awesome muffins.. Out of all the influencer marketing campaigns that we see on social media, giveaway campaigns are. One of the most common types of influencer marketing campaigns is the giveaway or contest campaign. One of the benefits of this type of campaign is that brands pay influencers based on sales. It allows you to work with 5 influencers completely free! B2B influencer marketing campaigns to try Sponsored blogs are common, but there are many other options. On this page 1. First, youre using influencers to widen your overall reach. For example,. Giveaway Marketing Campaigns. When running pre-release campaigns be sure to check whether the content the influencers posted resulted in any sales once your product does launch. Affiliate marketing campaigns are a great way to work with loads of influencers for little cost. Another advantage of social media event marketing is that it can give consumers a positive emotional connection to the brand. Now youve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. And a video example from Calvin Young, a Deaf traveller who entertains and inspires through his blog. . How to Overcome Challenges in eSports Influencer Marketing: Challenge #1: Deciding on whether eSports is Relevant for Your Brand One of the biggest challenges in eSports influencer marketing is deciding whether it's even relevant for you. Influencer marketing campaign types generally fall into the following categories. These individuals can be anyone from celebrities or bloggers to athletes or everyday people with a large group of loyal social media followers. Brands use guest blogging to grow brand awareness and to establish themselves to consumers and other businesses as trusted experts in an industry. The main influencer marketing examples that come to mind involve the classic (and occasionally cheesy) Instagram photo of an influencer posing with the promoted product. For example, you might send a well packaged product to an influencer and ask them to open it on camera, use the product and talk about their experience with it. But as these influencers generally make their sole income from other means, youll have to have not only a great product they like but the budget to afford them. Choosing the winner on Christmas Eve!! But although influencer marketing can seem tricky to decipher, its just a matter of sticking to the basics when it comes to campaigns. Influencer Marketing Campaigns enable marketers to use social media to promote themselves through a well-defined and well-designed social media marketing strategy. The second is Sponsored Content. Now, all you need to do is figure out how to get traffic to your. . However, here are some Influencer marketing examples. Reviews 3. A post shared by Shalane Flanagan (@shalaneflanagan). They allow customers to easily follow and engage with a campaign. Like this delightful example from Benjamin Burnley of the popular rock band Breaking Benjamin, who was approached by EA Games to give a positive review of their Star Wars Battlefront game: The moral of the story is: be careful what you wish for. Host Giveaways. How to Get Followers on Instagram: From 0 to 10k Followers. Affiliate and Discount Codes 4. Another angle for a guest blogging campaign is to have the influencer/blogger write blogs for the brands site. These campaigns usually start with the brand sending the influencer a campaign brief that outlines certain guidelines, instructions, and requirements. 9 Types of Influencer Marketing Campaigns February 8, 2022 Carolyn Mara Our recent 8-part series on influencer marketing explained the concept and key tactics. Reviews8. Typically, the influencer is unboxing new items they have never used before and reviewing them for the first time on camera. Virility happens when more and more people start sharing or talking about you, your content or your products . Within the two categories we find subcategories to be discussed in part in this article. Brands partner with influencers to create content that mentions the companies' products and often shows influencers using them or . Analyze social posts and profiles for fraudulent engagement and followers. Ill cover six types of influencer marketing campaigns: Lets start with the basics. example from Carl Thompson, founder of mens clothing brand Hawkins and Shepherd. "Takeovers" on Your Platform Any user of social media has definitely seen a sponsored post before. Sponsored Content. In recent years, sponsored posts have become a popular way for brands to reach out to potential customers. When creating a hashtag for your campaign, make sure it is short, easy to remember, and relevant to your brand. Alternatively, if youre using a coming soon sign up strategy, have your chosen influencers link to this page in order to directly track and attribute the influencers role in driving sign ups. 2. You give 10 influencer a unique code for them to share. Theres no better way to build a relationship with an influencer than by meeting them in person. Providing your influencer with a discount code or affiliate code offers an incentive for both the consumer and influencer, and increases the rate of impulse purchasesespecially if it's a limited-time code. For employment-related opportunities, visit our careers page. Essentially, your brand creates a specific hashtag about a new product or service, sale, contest, etc. Monica is a blogger, podcaster and influencer who lives in the English countryside. On, ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing strategy. #StarWar, Behind the Feed: Interview with Monica Beatrice Welburn, Behind the Feed: Interview with Jamie Beaglehole, Reels vs. IGTV: Research case study [+downloadable], Fashion influencer marketing trends and stats [+report] 2020, The Secret to a Successful Influencer Gifting Campaign (+case study). Despite influencer marketing being relatively new with a lot of skepticism around whether it actually drives positive ROI for brands and businesses that use it there are plenty of different influencer marketing campaign types for you to try. Instead, Benjamin posted this, They wanted to pay me to post that I like this peice of shit game .. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. The ambassador may be paid, receive FREE products as compensation, or both. Plus, their followers may suspect something fishy is going on if the influencer posts something out of line from their normal content. . Themed campaigns5. From an influencer perspective, this means that bloggers and other public figures can offer their followers (who are likely a relevant target audience for your business) a discount on your products. This positions them as a beneficial shopping ally and makes this approach a win-win for both parties. But as you might guess, this can go wrong or run into ethical issues pretty quickly. You want to work with influencers who have an audience that might buy your products. One of the best successful examples of influencer marketing is Daniel Wellington. Usually, this begins with a company reaching out to an influencer and asking if they are willing to promote the product or service on their own social media. Hoping to edge out some competitors, DivvyHQ developed a multifaceted marketing campaign that included influencer marketing along with other modalities. Product placement involves incorporating your business's product or logo into an influencer's social media content. Giveaway campaigns are one of the most common influencer. But dont let that fool you the playing field is diverse and impressively creative. The pricing for influencer marketing depends on the type of influencer you've signed a deal with and the package you're offering for a campaign. However, as youve probably guessed, this can run into some ethical issues. Product placement involves incorporating your businesss product or logo into an influencers social media content. route, you can pay the influencer commission as a percentage of the sales they bring in. You may also offer the influencer a free or discounted product in exchange for promoting your brand. Winner must RT this and be a follower of me and #SiS winner Chosen 9pm on 12th October #SiSComp @UKRunChat @uktrichat @UKCycleChat pic.twitter.com/PSK4d9XcMy, Matt Upston (@MattUpston) October 11, 2018. Unboxing. Often, brands that face this . Giveaway influencer marketing campaigns work by you giving influencers a product they can push for a giveaway. (This one is a win-win because an ambassador is hosting a giveaway. That type of advertising is called influencer marketing, and more than 60% of marketers nowadays will work with at least 10 influencers on every marketing campaign to help boost their reach. Then, you can use influencers to build campaign momentum and drive awareness by posting content and using your hashtag. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. Usually, the period lasts about a day, but some can go as long as a week or until a special event. Pre-release campaigns work well because influencers who are invited to take part feel a sense of exclusivity that they have their hands on the product before anyone else. This way, they wont be sending content that falls on deaf ears. Shes been blogging since 2011 and shares, In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. The type of content your influencers share can range anywhere from written content, to images or videos. Not all influencers are equal. Describe what types of influencers you are seeking, and state your budget for this influencer marketing campaign. Many people think of the typical format where an influencer does a cheesy pose with a product, but recently, posting sponsored content has taken many different shapes. 9 Best Types of Influencer Marketing Campaigns Social Media Takeover. This allows you to track user engagement and participation easily. Pay influencers securely and manage your campaigns. Brought to you by campaigns are similar to sponsored content, but there is less need for the content published to have a direct relation to the brand. Long-Term Brand Ambassadors 6. They will be easier to reach and form relationships with! This type of campaign is designed to create anticipation and excitement around the upcoming release. Second, by offering a discount code you encourage consumers to take action and make a purchase. Nano, micro, macro and mega (celebrity) influencers all serve different purposes but most importantly, different price points. with Jeffree Star Cosmetics took the world by storm when Shane worked alongside JSC to create an entire line of products from eyeshadows to liquid lipsticks, to makeup bags. Influencer marketing campaigns can take many forms, but all share one common goal, which is identifying and engaging with key social media influencers who can help promote your products or services. Guest Blog Posts. (Keep in mind though that some influencers have built their brands around unboxing and reviews, like. All fans had to do was interact with Davids account, interact with SeatGeeks account, and share the competition with their own followers. Your campaign may have more than one message for different channels or audiences. Macro influencers work best for: Brands who want to extend their social reach and have budget to support this working with high-profile influencers. Types of influencer marketing campaigns: Discount Codes and Affiliates. Affiliate links are posted on social media by an influencer, and when someone clicks on the link and buys the product, the influencer gets a commission. Pro tip: You can run a social takeover in conjunction with other influencer campaigns, such as contests or giveaways. Contests and Giveaways 3. 2022 Update, 55 Body Positive Influencers On Instagram [2023 Non-Celebrity], 35+ Best Health Influencers To Grow Your Brand In 2023. During a takeover, the brand gives the influencer access to its social media channels for a set amount of time. get your brand and products in front of the right people, in the right way. He partnered with travel and ticket booking company Busbud to promote its services on Facebook. These discount codes should be personalised to the buyer, not . Absolut #Planet Earth's Favorite Vodka Campaign's result: 5. (AD) We cannot discover new oceans unless we have the courage to lose sight of the shore. Whats more, brand ambassadors arent always paid for the work they do. Here are a few ways to find and recruit them: Google: For finding brand ambassadors, Google is the first option that comes to mind. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. January 15, 2023 Robby. But theres good news if you have a Snapchat: the platform has actually created a feature that lets your account post takeover stories without giving strangers your login info! Suppose you had an e-commerce brand selling socks or speciality coffee. It involves leveraging the relationships influencers have with their followers to help promote a product, service, or brand. Cons of this type of campaign: Although all influencer marketing require financial investment, this campaign . One of the benefits of this campaign type is you can run it with as many influencers as possible, regardless of your budget. 6 Types of Influencer Marketing Campaigns By Editorial Staff 02.03.2020 Table of Contents 1. He partnered with travel and ticket booking company Busbud to promote its services on Facebook. Brand ambassadors are key in influencer marketing, as they are often seen as trusted sources of information by their followers. Affiliate campaigns are one of the other top types of influencer marketing campaigns. But many brands arent yet sure how to make the most out of this form of marketing. Their partnership can take several months to years. Influencer marketing examples like this can go a long way, especially when your influencers can showcase your brand in action while giving them a clear and direct call-to-action (CTA).